There is an old saying we’ve all heard at some point. It’s often attributed to Donald Rumsfeld.
There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know
If any of us have ever been in a planning meeting, a variant of this has no doubt come up at some point. It came up for me last week, and every time I hear it I think about all things we don’t know we don’t know. If you’re not familiar with the concept, it works a bit like this. I know I don’t know to drive a boat. But because I know I don’t know this, I could learn. If you know you lack certain knowledge, you could find a way to learn it. If you don’t know what you don’t know, there is nothing you can do about it. The future is often an unknown unknown. There is nothing we can do about the future in many instances, you just have to wait until it becomes a known, and hope it won’t be anything too horrible. There can also be blindness when you think you know something, but you really don’t. This is when people tend to stop listening to the actual experts because they think they are an expert.
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